By Shawn Lim-04 March 2021 01:00am
Lalamove recorded a positive growth during this period, Singh claims
As the Asia Pacific region starts to loosen pandemic restrictions, marketers need to be flexible and agile to maximize performance from their out-of-home and digital out-of-home spend. The Drum finds out how delivery firm Lalamove is getting the most mileage out of its OOH and DOOH spend in Malaysia.
It s almost a year since Malaysia introduced the Conditional Movement Control Order (CMCO), its lockdown bid to control the spread of coronavirus. The order prohibited a wide range of activities, including mass gatherings and inter-state travel. For the country s advertising industry, attractive city sites became ghost towns and most brands refocused marketing on personal and at-home devices where the public was spending more time.