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In a Blinkit: A viral tweet turned marketing magic | PR

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

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In a Blinkit: A viral tweet turned marketing magic in India | The Work

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

Uttar-pradesh
India
Bombay
Maharashtra
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Rohit-gulati
Ankit-sawant
Raghav-bagai
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Popular faces, TV franchises top OTT charts as platforms hook mass audiences

Many top-performing titles on OTT platforms are mainstream shows and films, often spin-offs of established franchises with popular actors, which attract a large audience.

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From box office to OTT: Streaming giants ramp up marketing to woo more viewers

The idea is to capitalize on the buzz already prevalent due to the theatrical success as well as bring in a fresh set of audiences who may not have visited cinemas

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When voters turn tech-savvy, can political parties be far behind

The 2024 election marks the emergence of extensive AI integration to dub and translate vernacular languages that could reach a larger demographic

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In-depth: Analysing ad spends trends in the East markets - Growth Vs challenges

China
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Angad-singh-manchanda

In-depth Part 2: How Digital is transforming ad landscape in the East and adding scale

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Amul

Sailing into success: Reflecting on a year of smart consumer-driven campaigns in our digitally savvy world

Sailing into success: Reflecting on a year of smart consumer-driven campaigns in our digitally savvy world
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

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Wacoal India launches its #WacoalKnowsBreast Campaign

Wacoal India launches its #WacoalKnowsBreast Campaign
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Rajni-daswani

Meta's WhatsApp Channels: The future of global brand messaging or Threads 2.0?

As Mark Zuckerberg's Meta launches ‘WhatsApp Channels’ in 150 countries, industry heads assess its impact on celebrities, brands and influencers.

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