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Exclusive - Shaktimaan actor Mukesh Khanna on his death hoax: Almost all my friends and relatives have called by now
Exclusive - Shaktimaan actor Mukesh Khanna on his death hoax: Almost all my friends and relatives have called by now
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Al Adil Trading: Inspire the aspirers to grow
Dr Dhananjay (Jay) Datar
Dr Dhananjay (Jay) Datar
A decade ago, we emphasised on radio advertising to popularise our brand. Once, we had decided to launch a new promotional campaign for our products. Since applying new ideas from life to business has been my favourite, I asked our advertising agency to run an innovative campaign. I shared my idea to introduce more entertainment in advertisements. Movies have so much impact on the public mind that fans tend to memorise and recite the famous dialogues of their favourite actors. I suggested to our agency to use such dialogues in our promotional content to be recorded in the style of that actor with the help of a skilled voiceover artist. The creative team of the agency liked the concept and decided to work on it.
: Sunday, January 10, 2021, 7:00 AM IST
Live Streaming Demigods: Stand-up comedian Sorabh Pant gets candid about his show, keeping busy during the lockdown, and more.
While we were locked indoors during the coronavirus-induced lockdown, live streamers entered our living rooms like a ray of warm sunshine. Their content kept us entertained, and most importantly, sane. FPJ celebrates these champions of content who made life liveable during the months of hard lockdown
Why 11 am for the live stream, Wake with Sorabh?
Because itâs exciting to see the faces of those who have reluctantly gotten up early to appear on the show. And, as is the rule, humans are more alert in the morning, and people arenât used to giving interviews that early in the day. Also, the main reason was managing the kids and the house amid the pandemic with all these new restrictions in place. So by night-time, I am anyway too tired to generate content. I remember I was interviewing Raju Srivastav (I thi
Ad volumes on TV reach pre-COVID levels thanks to IPL, but value growth still some way off
While ad volumes started picking up pace in the second half of 2020, overall there has been less than 1 percent increase in ad volumes compared to last year.
Representative image
Despite a sharp fall due to the coronavirus impact, ad volumes on TV reached pre-COVID levels in three months after the lockdown. And the major credit goes to the Indian Premier League (IPL). The good thing this year was that the festival period was buoyant and for the first time IPL happened during the festive period. And now it (TV advertising) is steadily improving, Ashish Bhasin, CEO, APAC & Chairman India, Dentsu, told Moneycontrol.