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Pop star Camila Cabello partners with Bacardí

April 9, 2024

Bacardí rum has announced a partnership with pop star Camila Cabello through its 'Do What Moves You' campaign.

Source: thedrinksbusiness.com

July 4, 2023

The rum category was in rude health last year, driven by premium-plus variants. But how did the sector's biggest players fare?

Source: thespiritsbusiness.com