Page 16 - Rand Purpose News Today

The fast casual restaurant chain is opening new 100%-sustainably-powered restaurants, decarbonizing its supply chain and investing more resources into local and organic produce. And it’s highlighting these efforts in a new ad campaign titled ‘Human nature.’

Having held its hands up about previous sustainability shortcomings, the eyewear brand’s chief marketer tells us how it now communicates supply chain improvements to customers and avoids running the risk of greenwashing.

PR for your brand might not seem like a priority in times of nationwide distress, but Damian Summers of digital growth agency Impression argues there’s still a way to do it right.

Adidas and youth culture publication Guap Magazine have tapped up-and-coming musicians to celebrate creative innovation and promote its new apparel line in a series of events and activations across the globe.

Sonic branding can elevate your brand awareness as well as your revenue. Learn the ins and outs of sonic branding with your top ten questions answered.

While the great metaverse gold rush is over, brands are still creating experiences on platforms including Sandbox and Fortnite. What do they hope to achieve?

Camden Town Brewery is launching its largest campaign yet, all to encourage beer drinkers to think beyond the usual pumps.

When we look at the executive-level talent in businesses, women are severely underrepresented. What role do female creatives play in top-level positions? Charli Edwards of LoveThat investigates.

What is an AI generated image and how can you use it in your marketing?

The outdoor clothing giant is revered for its responsible business and advertising model, but its senior marketer for Europe tells The Drum you won’t ever hear him call it a sustainable company.