Page 70 - Rand Purpose News Today

As brands and consumers seek a return to the physical retail space post Covid-19, the technology that has enabled ecommerce to fill the gap as stores were closed will play a vital role in the recovery of that same bricks-and-mortar retail. Shoppers, particularly in the UK, want a “connected shopping” experience.

The Drum Awards for PR recognizes excellence in the PR and communications industry, celebrating the professionals that guide the communications of companies, governments and organizations. Ahead of judging the 2021 awards, the chair of this year‘s jury, Tamara Pickett, group communications & external relations director at Virgin, spoke to The Drum about lessons from the pandemic, the biggest changes in the media landscape, and sending Richard Branson to space.

Many of us used to think a one-hour commute to the office was taxing, but imagine what it’s like for 6-year-old Amir who, before the pandemic, had to walk for 180 minutes to and from school every single day; that’s three hours of clambering up steep hills and through dense vegetation just to get access to education in a remote area of Nepal. That 60-minute train journey doesn’t sound so bad now...

The Drum’s social media executive Amy Houston explores if brands can truly be LGBT+ allies, if social networks are doing enough to protect the community against harassment and hate speech, and why rainbow-washing is extremely harmful.

The Drum finds out how Unilever's beauty brand Lux is championing a breakthrough in China against sexism and women stereotyping by putting music to good use.

Leading pet products retailer PetSmart has today unveiled a new brand ethos supported by an over-the-top, musical-inspired spot demonstrating just how far pet parents will go for their beloved babies.

Why Kathmandu is going out there with its new brand platform and purpose Outdoor retailers chief customer officer talks through the brand reposition work and articulation of purpose and values to drive growth Cementing a differentiated position in the outdoors category globally while getting local consumers to reappraise and fall back in love with its brand lies at the heart of new brand positioning and vision work undertaken by Kathmandu. The outdoor goods manufacturer and retailer last wee...

Local rideshare company aims to get fair dinkum with drivers We detail the brand and marketing strategy behind Australias latest rideshare provider When someone books a rideshare car there’s a good chance they are thinking more about when it will arrive and how long their trip will take than about the company itself and how it treats its drivers. But Rajesh Vuppala believes that if riders knew more about how the industry worked, they might choose a service they thought treated its drivers mor...