Page 32 - Rand Strategy News Today

A new ad speaks to the brand’s commitment to breaking down barriers to access for communities that have been historically excluded from public lands and outdoor recreation.

Editor-in-chief and co-founder of The Drum Gordon Young questions whether a UK bookmaker’s surprise pivot into music will inspire tighter rules for the sector.

Ahead of National Rum Month in August, Pepsi has reignited the cola wars with the latest installment of its ‘Better with Pepsi’ campaign.

In a satirical new campaign, KFC Canada says goodbye to its bland fries with a funeral procession, in order to usher in their salty successor: $1 seasoned fries.

What is brandformance and how does it work? Learn more about how TikTok can combine performance and brand marketing to drive sales, retention and growth.

The automotive manufacturer will take over all denim-related searches on the social platform through the end of August.

Ahead of National Rum Month in August, Pepsi has reignited the cola wars with the latest installment of its ‘Better with Pepsi’ campaign.

To drive impact with Gen Z and Millennials during peak shopping season, brands need to connect effectively and authentically. Here, we explore how to stand out on social to unlock sales success.

Lest we forget, there’s also a famous TikToker promoting a teriyaki burger and the momentous return of the Mississippi Mud Pie.

After leading the marketing for one of the most famous fashion brands in the world, Linh Peters sits down with The Drum to explain why she jumped ship to join the less-sexy drugstore sector.