Page 39 - Rand Strategy News Today

The true value of the Virgin brand is at the center of a high court battle. Dan Radley, head of brand strategy at NB Studio argues that Richard Branson’s baby has lost its once boundary-breaking luster.

Spoiler alert: the plan involves a free ride on a Chips Ahoy! branded yacht, limited-edition streetwear drops and a mascot makeover.

Today, brands risk being the center of a social media storm for marketing that includes, or supports, the trans community. How is this affecting Pride campaigns this year?

Gamification (playable experiences) can help brands engage audiences fast. But what is it, how does it work, and what brands are doing it right? Find out now.

By the time a salesperson is in front of a customer they've done at least seven online research inquiries with around 90% already having a company in mind. This means a B2B purchase is increasingly being made based on the company’s brand.

The modern ad environment has its fair share of noise. But Ben Ducker of performance agency Journey Further says that a new breed of agile, speedy content creators may be better at cutting through than their high-production-value predecessors.

It’s attempting to solve one of the biggest issues with GenAI for marketing and enterprise by indemnifying its users against any copyright claims. Here’s why that matters.

Rob Allen, strategy partner, Coley Porter Bell, examines how you can tell whether your brand is merely imitating signs of life, or whether there’s a chance of revival.

Gen Z’s higher education choices reveal a focus on emotional resilience that advertisers will benefit from understanding, finds a new report.

Find out how to increase consumer engagement, memorability, and purchase intent with sonic branding: your brand's distinct musical sound.