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Jaguar Land Rover set to reorganise itself into four subbrands

Jaguar Land Rover has announced that it will now be called JLR, in a rebrand that aims to shift the focus onto the four subbrands in its stables: Range Rover, Discovery, Defender and Jaguar. This change of strategy aims to see JLR repositioned as a house of brands, in a strategy that will help "amplify the uniqueness of our characterful...
United States United Kingdom Rover Suvs Gerry Mcgovern Land Rover Jaguar Land Rover

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