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February 4, 2021
February 04 2021 With the high penetration rate of internet among the Indian populace and through the increasing ease of accessibility to smart phones, there has been a substantial rise in online gaming in India. A recent Business Standard article estimated that gaming apps registered an average user increase of 40-50% during the first half of 2020. The number of gamers are projected to further grow from 320 million to 470 million over the next two years. As a general r...
February 3, 2021
January 25 2021 COVID-19 continues to be the biggest newsmaker attracting businesses to launch products that would potentially help to prevent and cure the infection. As the virus has spread, a number of advertisements with misleading claims around COVID-19 have emerged, such as those referring to cures and preventions stemming from an ‘anti-corona’ mattress or through the application of tulsi (Indian basil) drops to apparel. Tackling misinformation Press reports su...
January 26, 2021
A boost to consumer confidence 26-01-2021 Yurakrasil / Shutterstock.com 08-01-2016 Updated rules for India’s e-commerce platforms seek to crack down on infringers who sell on the growing online marketplace, explain Ranjan Narula and Shabnam Khan of RNA, Technology and IP Attorneys. The e-commerce industry in India has undergone unprecedented growth in the last few years. By 2021, the industry is estimated to worth $84 billion, according to Deloitte. While the advent of the e-commerce industry...