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The worlds largest juice brand gets a makeover.

Pepsi and Fanta’s respective new visual identities are optimized for both analog, physical spaces—like packaging—and for the online and digital worlds.

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The designers explain how an updated logo, “popping elements” and bespoke illustrations aim to better represent Fanta’s offering.

Coca-Cola's design team and Jones Knowles Ritchie have overhauled drink brand Fanta's logo to give it a unified global identity based on fun.

DUBAI: The Coca-Cola Co. has lit up the Burj Khalifa in Dubai as part of the unveiling of its new global philosophy, Real Magic. Announced at the end of last year, the philosophy has been accompanied by a refreshed brand identity including a new take on the Coca-Cola logo called the hug. The logo lifts the curved Coca-Cola trademark on bottles and cans “to provide a visual

With 2021 firmly in our rear view mirror, we look ahead to the coming 12 months with hope, some trepidation, but mostly excitement for all their potential.

Global and local design teams use Adobe Creative Cloud apps to create all of the designs for every Coca-Cola brand.

Push the limits of your creativity at Adobe's free three-day virtual event

The revamp also includes new packaging with a re-interpreted visual language, all in an effort to express physical human togetherness.