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Why companies are focusing on productisation of games?

The gaming industry in India is on a steep growth curve. According to Invest India, revenue from online gaming grew 28% in 2021 to $1.2 billion and is expected to reach $1.9 billion by 2024. There are 303 million gamers in India and growing. India ha

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Why First-Party Data is trending within the marketing community?

Why First-Party Data is trending within the marketing community?

Tom fisbourneRashmi sehgalA trust frameworkTeam collaborationDigital media planningConsumer opted in audiencesTrust framework

Google s end of Cookieless Era takes a turn towards Android Privacy Sandbox

Google s end of Cookieless Era takes a turn towards Android Privacy Sandbox
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Rashmi sehgalParty dataDigital transformationChrome privacy sandboxAndroid privacy sandboxFirst party dataAndroid sandbox

KBC returns with a bevy of sponsors for its 13th edition

KBC returns with a bevy of sponsors for its 13th edition
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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