altogether. is companies like mothers benz, bmw, all state, they will not air on the o-riley factor, but they will on fox news, which reduces some of the financial debt that this boycott puts on fox news and parent company 21st century fox. it s significant nonetheless. and the number pulling out grows. it s such a high rated show. after roger ailes ceo of fox was fired the company said they had a zero tolerance policy when it comes to sexual harassment. but the show brings in $100 million in revenue. it brings in $100 million in revenue like you said, it s a hard asset for them to give up.
welcome back to the le the . our money lead, as of monday afternoon, 11 companies are pulling ads from the top rated o-riley factor on fox news. they spent at least $13 million to settle various harassment claims. let s bring in cnn media and politics reporter dillon buyers. they very much are organically pulling their ads. very often in cases like this you do see outside pressure from liberal wash dog organizations. that s not the case here. they came to the network and they said we are reassigning the ads, not pulling the ads