New Theory of Decision-Making Seeks to Explain Why Humans Don't Make Optimal Choices
A new theory of decision-making helps explain why humans often make decisions that are simply adequate, not optimal. According to the theory, people often use relative thinking when they should use absolutes, and vice-versa.
Jeanne Hedden Gallagher Mina Mahmoudi Mark Pingle Rattaphon Wuthisatian University Of Nevada Rensselaer Polytechnic Institute
Source: neurosciencenews.com