Moose Hide Campaign pins represent the commitment of individuals to end violence towards women and children.
Photo supplied. The Moose Hide Campaign is gearing up for its tenth anniversary with an upcoming livestream and set of virtual workshops. Founded in 2011 by a then 16-year-old Raven Lacerte and her father Paul, the campaign has now distributed more than two million squares of moose hide pins, representative of the commitments made during the campaign’s decade-long effort to end violence towards women and children. While out on a hunting trip near the Highway of Tears in northern British Columbia, called as such because of the many women who have gone missing or have been murdered along that 725-km stretch of Highway 16 between Prince George and Prince Rupert, the father-daughter duo began thinking of the White Ribbon Campaign.