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Michele Tsucalas and Oliver Buccicone, the founder and CEO, respectively, of super-premium granola brand Michele s Granola spoke about how focusing on “premium simplicity” has enabled it to scale while maintaining its rustic package design and positioning, the brand’s patient path to distribution in conventional grocery and why examining every cost is key to being cash-flow positive and profitable.
What defines compelling innovation? Novel ingredients? Esoteric flavors? Unusual packaging? The hosts discussed how strategic and entrepreneurial companies are attempting to innovate in food and beverage and what’s moving the needle for consumers. They also riffed on two new celebrity coffee brands, one launched by a “Yellowstone star and the other known for her status as a “teen mom.”
Bill Shufelt and John Walker, the co-founders of flourishing non-alcoholic beer brand Athletic Brewing, spoke about the company’s role in the evolution of alcohol-alternative beverages and its influence on how consumers perceive them, why it’s in the company’s interest to support competitors, and how they evaluate new retail and distribution opportunities.
From allulose-sweetened gummies and “junkless” granola bars to zero-sugar sodas and “WonderWater,” the hosts discussed how better-for-you brands are attempting to meet consumer demand for great taste and nutrition in snacks and beverages.