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It’s time to ditch the family meeting, Mr President By Opinion By Tinyiko Maluleke ALL the platitudes about being science-led, all the clichés about obtaining a balance between lives and livelihoods, all the lockdowns, all the president’s mournful “fellow South Africans” exhortations, all the follow-up ministerial briefings and all the glittering PowerPoint vaccine roll-out strategy presentations will come to nought; if President Cyril Ramaphosa and his cabinet do not craft a dynamic, responsive and robust communication strategy, urgently. Until now the government appears to be stuck on an announcements-model of communication – epitomised by the bi-weekly ‘family meetings’ in which the president briefly appears on our TV screens to read out a speech.

South africaSouth africanSouth africansTinyiko malulekeBheki celeRay velaphi ntlokwanaCyril ramaphosaPresident cyril ramaphosaProfessor tinyiko malulekePretoria centreப்ரிடாரீய மையம்