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Panel Discussion | Proactive vs Reactive: Why Using GenAI Needs to be Part of A Proactive Security Strategy

How can we reframe an unprecedented situation to make practical change in the mortgage market?

Billy Williams (pictured) is head of digital at strategy agency, Distinction. The digital transformation taking place in the financial services sector – including all aspects of the mortgage market – is gaining momentum. The UK, which is fast becoming the fintech investment capital of Europe, is creating a healthy breeding ground for new and inspiring tech-based, financial solutions. Launching an innovative new service requires working in an innovative way – how can it offer an antidote to the industry norm when said service is constructed by adhering to it? This is a challenge within the financial services sector which is heavily governed by numerous time-consuming procedures.

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