Hi, everyone. Im j. J. Ramberg, and welcome to your business, the show dedicated to helping your Small Business grow. When a small town retailer fights back to save his Family Business in torrance, california, it gets very personal. This week, we meet one of the last men standing in an industry which has been decimated by the internet. Brick and mortar camera stores. Despite the insane levels of online competition, this entrepreneur has found a way to keep his customers coming back. John is going to be so jealous. Oh, my god. Oh, my gosh. Kind of light painting, they call it. When these amateur photographers get together, they have one thing on their mind, who took the best photos, where, and how they did it. I have never done that before, so its like, its so exciting. For mark, the owner of california based pauls photo, gatherings like these have been the secret weapon that have kept his small camera shop in business while so many others have had to shut down. Is everybody having fun