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XD for the metaverse: four design principles for brand experiences

Itโ€™s too early to call it a gold rush, but the fight for early success in the brave new world of the metaverse is very much on. Like a goldrush, some will win big; others will make costly errors. For our deep dive into the metaverse Damian Ferrar, Jack Morton Worldwideโ€™s innovation director, lays out four principles to get on the winning side.
Chris Cox Ready Player Customer Experience Experiential Marketing Rand Strategy

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