How important is maintaining brand identity and differentiation in streaming UX and app design, and how critical, or even possible or advisable, is it to sustain a consistent look and feel across different platforms? And how crucial is branding in the overall fan experience, or building a fan base for the content associated with your brand? YouTube TV s Esther Ahn, MagellanTV s James Lauzun, and Crunchyroll s Tom Hurlbutt weigh in, in this discussion with Reality Software s Nadine Krefetz at Streaming Media Connect 2024.
How important is it for streaming users and viewers to be able to customize, personalize, and curate their experiences with streaming apps? And what are product designers doing to facilitate those types of experiences? YouTube TV s Esther Ahn, Crunchyroll s Tom Hurlbutt, and Magellan TV s James Lauzun offer their takes in this clip from Streaming Media Connect 2024.
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Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimise its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So what s working in 2024 and what isn t? Five leading M & E analysts-ESHAP s Evan Shapiro, Erickson s Paul Erickson, Dataxis Ophelie Boucaud, TVREV s Alan Wolk, and Hub s Jon Giegengack-discuss current strategies to ward off churn-pocalypse in this clip from Streaming Media Connect 2024.
Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimize its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So what s working in 2024 and what isn t? Five leading M & E analysts-ESHAP s Evan Shapiro, Erickson s Paul Erickson, Dataxis Ophelie Boucaud, TVREV s Alan Wolk, and Hub s Jon Giegengack-discuss current strategies to ward off churn-pocalypse in this clip from Streaming Media Connect 2024.
Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetization purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP s Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.
Nothing makes recommendation engines-and every other means of profit-making leverage-go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.
Nothing makes recommendation engines-and every other means of profit-making leverage-go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.
Guaranteeing a satisfying end user experience, whether you re delivering content live or VOD, requires resiliency, ensuring that the stream doesn t break down regardless of the scale, bursts, or other fluctuations in delivery demands. And the challenges are different for live and VOD, with live proving significantly more challenging in most instances. TAG Video Systems Michael Demb, DAZN s Bob Hannent, and the CDN Alliance s Mark de Jong discuss the key challenges and how to address them in this clip from Streaming Media Connect 2023.
Whether your game is FAST, AVOD, SVOD, hybrid, or premium or longtail content, leveraging metadata intelligently is a critical component of monetizing your offerings. Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, Vevo s Bethany Atchison, Erickson Strategy s Paul Erickson, and Chris Pfaff Tech Media s Chris Pfaff break down current and emerging stratagems in this clip from Streaming Media Connect 2023.