Cut rockmelons tracked from paddock to plate for the first time in Australia
In an Australian first, Brad Dawson of Dawson Melon Co in Red Cliffs Vic, in collaboration with FreshChain Systems, NSW DPI and in-store support from specialty fresh food retailers Harris Farm Markets and Market Place Fresh have tracked whole and cut rockmelons from Dawson Melon fields in the Sunraysia region to plates across Australia.
This initiative is part of the Federal Government Grants program encouraging greater adoption of traceability in fresh food which concluded round one funding in September of 2020. Successful lead grant applicant and FreshChain’s Director, Greg Calvert congratulated Brad Dawson for his vision and appetite to provide his customers and consumers greater confidence in both the safety and quality of his rockmelons.