Rediffusion Launches Red Lab (Rediffusion Consumer Lab) adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
linkedin A day after being taken over by Sandeep Goyal, Rediffusion Brand Solutions has announced the launch of a specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This dedicated unit will specialise in consumer understanding, consumer behaviour and trend spotting to help brands with actionable business intelligence. Diwan Arun Nanda, chairman, Rediffusion Group, said, “I have always believed in the power of brands, and brand building is all about looking beyond the short term and focussing on the long term. It involves understanding consumer behaviour and sometimes, even changing consumer habits. That’s possible only through actionable, data-backed intelligence and not loose assumptions and vague gut feelings. And Red Lab will be that voice of wise counsel for our client partners and prospects.
Breaking News: Sandeep Goyal’s Mogae to acquire Rediffusion India bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
| 14 April 2021
That streaming and the uptake of SVOD services surged since the outbreak of the Covid-19 pandemic is widely known but more details of how people have used such services is emerging and now it would appear, says research from The Diffusion Group (TDG), that co-watching films and TV series has become established behaviour.
Prior to 2018, co-watching was more or less the domain of DIY hacks and illegal streams, almost exclusively the domain of bleeding-edge tech adopters, In 2018, the first dedicated co-watching services such as Teleparty (formerly Netflix Watch Party) and Scener launched. As of early 2020, these services were still largely relegated to technophiles. Since March 2020 there has been a rush among major tech-media firms to add co-watching to their feature sets. Instagram moved first in March, and was soon followed by a flood of major streamers including Hulu, Disney+, Amazon Prime Video and Sling TV. This influx of new tools has, says TDG, ac
apexresearchFebruary 15, 2021
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