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Tourism and Destination marketers have just one month to submit their entries for the ‘Reigniting Africa’ award, a new category in the African Travel & Tourism Awards event aimed at recognising the continent’s most impactful, story-driven COVID-19 campaign.
The ‘Reigniting Africa’ Award recognises and rewards those incredible campaigns that emerged to keep us connected, engaged and inspired on the African continent during the COVID-19 pandemic.
Says Megan Oberholzer, Portfolio Director: Travel, Tourism and Creative Industries at Reed Exhibitions Africa: “We want to highlight those unforgettable story-driven consumer or trade campaigns that brought the Africa destination to life; Those campaigns that use an authentic and creative narrative, not only to give viewers a taste of the destination’s culture, natural beauty, history, and vibrancy, bu