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The short-form TikTok competitor Instagram Reels first launched in August, and since then influencers and brands have incorporated the feature into their sponsored-content packages and marketing plans.
But the feature is still relatively new and pricing has not become standard across the industry, with some influencers charging a premium for Reels and others charging around the same as for an in-feed Instagram post.
Business Insider spoke with creators, managers, and industry insiders about how much money Reels are worth and how the industry is approaching the new Instagram feature.