Reference Realities News Today

Ever since we first heard the word phygital last June fashion brands have struggled to figure out how to make virtual reality as emotional and poignant as the real thing. But off the beaten path of New York, London, Milan, and Paris fashion weeks, Reference Studios seems to have figured it out with relative ease. The Berlin-based creative studio hosted the Reference Festival last week with a range of in-person and digital programming that provided a 360 degree view of that city’s thriving cr...

21January 2021 COVID-19 might have curtailed endless plans, but one thing it can’t stamp out is creativity. With Milan and Paris Fashion Week currently taking place in the digital realm for the second time in less than a year – after fresh lockdowns put an end to a return to the IRL runway format – London is set to follow in early February, as designers including Art School, Charlotte Knowles, Supriya Lele and more debut what they’ve been working on across the course of the last six mon...