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My Soda aiming to fizz in sustainable beauty space with refillable hair care range

Australian personal and home care manufacturer My Soda has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers. Hitting shelves in major supermarket chain Woolworths in May this year, My Soda is the latest hair care brand from Natures Organics, a family-owned producer of personal and home care products from Victoria, Australia. The new brand consists of plant-based shampoos and ...
Elise Synnott Globaldata Consumer Survey Natures Organics Earth Choice Brand Innovation Packaging Amp Design

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