BASF becomes global paint accessories supplier for leading OEM brand Fit4Paint
BMW's private label paint-related products (PRP) brand Fit4Paint is available immediately in 18 countries
Two-year agreement complements BASF's exclusive paint supplier status for ColorSystem in EMEA
BASF has become the exclusive global supplier to Fit4Paint, BMW's private label paint-related products (PRP) offering. Fit4Paint is an optimized portfolio of protection, cleaning, sanding, masking, mixing & painting, and polishing accessories put together by paint experts that can easily meet the specific needs of BMW painters and is perfectly aligned with BMW's ColorSystem paint portfolio.
This agreement, which runs for two years, is exclusive to BMW authorized dealers and body shops in 18 countries (Germany, Austria, Spain, Portugal, France, Belgium, Luxembourg, Netherlands, Poland, Czech Republic, Romania, Hungary, Russia, South Africa, Japan, Korea, Slovakia, Slovenia), offering ordering, consultation and service for paint and paint-related products from a single source provided by experienced experts from BASF Coatings. This ensures optimum integration into the existing BMW ColorSystem service and training concept, and access to a comprehensive, customizable product portfolio. BASF became the exclusive coatings partner for BMW's ColorSystem refinish system in EMEA early last year until 2022 with option to extend for another two years.
10:57 AM, 10th March 2021 BASF has become the exclusive global supplier to Fit4Paint, BMW's private label paint-related products (PRP) offering
LUDWIGSHAFEN, GERMANY: BASF has become the exclusive global supplier to Fit4Paint, BMW's private label paint-related products (PRP) offering. Fit4Paint is an optimized portfolio of protection, cleaning, sanding, masking, mixing & painting, and polishing accessories put together by paint experts that can easily meet the specific needs of BMW painters and is perfectly aligned with BMW’s ColorSystem paint portfolio.
This agreement, which runs for two years, is exclusive to BMW authorized dealers and body shops in 18 countries (Germany, Austria, Spain, Portugal, France, Belgium, Luxembourg, Netherlands, Poland, Czech Republic, Romania, Hungary, Russia, South Africa, Japan, Korea, Slovakia, Slovenia), offering ordering, consultation and service for paint and paint-related products from a single source provided by experienced experts from BASF Coatings. This ensures optimum integration into the existing BMW ColorSystem service and training concept, and access to a comprehensive, customizable product portfolio. BASF became the exclusive coatings partner for BMW’s ColorSystem refinish system in EMEA early last year until 2022 with option to extend for another two years.