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September 7, 2022
Best Media Info: The show covers the stories of the founders of five companies, in creating disruptive businesses that have changed the way business is done| OTT News
June 1, 2022
An integrated and digital marketing solutions company, Digital Refresh Networks, wins the digital content mandate for Medanta Group of Hospitals. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team. The mandate includes the overall strategy, planning and creative content requirements across digital for the brand.
May 13, 2022
The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team
July 15, 2021
In this weeks Throwback Thursday segment, we present an ad that isnt so much of a relic considering it was launched just over a year back. However, the product showcased in the ad - a rotting, aging whopper from Burger King - might qualify as one! It is one of those game-changing ads that make one sit up and rub their eyes in disbelief and ask oneself- Is this for real? But thats not the only reason this ad features here.
June 2, 2021
The agency will handle the overall planning and execution on the digital, creative and marketing fronts
June 1, 2021
Mumbai: Integrated creative and digital marketing agency, Digital Refresh Networks has won the digital mandate for leading FMCG Brands – Gelato Italiano and The Coffee Bean & Tea Leaf. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai & Kolkata team. The mandate includes setting up their e-commerce and handling the overall
May 11, 2021
Pic credit: Unsplash Recently, Cheil India and its biggest client, Samsung, were in hot water after the agency’s ex-employee – Rahul Bhatnagar – put up a LinkedIn post blaming the agency for keeping offices open in the middle of India’s raging second Covid-19 wave. He alleged that this led to two employee deaths while some more members of the staff were fighting for their lives. Bhatnagar didn’t name Cheil in the post itself but added #CheilIndia as a hashtag at the end. The p...
March 14, 2021
The Indian media and entertainment industry is standing at a point when the requirement for video content is, more or less, growing in tandem with the investment in it. While Indian producers are branching out into new types of content across genres, formats, they need to scale up their investment in technology..................................... Read More... The iconic show that gave the commoner hopes to dream big is coming soon on Gemini TV, the Telugu entertainment channel of the Sun T...
February 15, 2021
Its that time of the year when romance is filled in the air. The highly anticipated Valentines Day dawns once again to evoke romantic sentiments and help strengthen the bond of love. The day is all about cherishing and expressing love that knows no boundaries - be it with your partner, friends, family, pets or even with your favourite movies.................................................. Read More... Jallikattu, Indias official entry for this years Oscars might be out of the race but ano...
January 21, 2021
Zee Entertainment Enterprises Ltd (ZeeL) has onboarded Ashok Namboodiri as the chief business officer for its international business. In line with the Zee 4.0 approach, the company aims at maintaining a strategic focus on international markets in order to realise the strong opportunities for growth.............................................. Read More... The unprecedented growth and breakthrough of OTT platforms in Coronavirus-struck 2020 has been undeniably unprecedented. Streamers world...