Andrew and Nicola Forrest flag RM Williams factory expansion, push for 100pc Australian-made products
By state political reporter Stacey Lee
Posted
WedWednesday 27
Nicola and Andrew Forrest have visited the RM Williams factory in Salisbury.
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The owners of iconic bootmaker RM Williams, Andrew and Nicola Forrest, say they are looking at expanding its factory in Adelaide s northern suburbs and ensuring all products are Australian made.
Key points:
Ms Forrest says she believes the Salisbury RM Williams factory is too small
The couple plan to ensure all of the brand s products are made in Australia
Bushman Reginald Murray Williams founded RM Williams 88 years ago.
RM Williams pursues fresh media strategy
Iconic Australian brand brings on new local agency to help drive global media insights, strategy and execution
Recently returned to local hands, RM Williams has appointed a homegrown media agency to spearhead its global media buying, insights and strategy.
The Australian footwear, clothing and accessories manufacturer and retailer has selected Audience Precision to provide insights, global media strategy and offline media buying across 12 markets including Australia, the US, Canada, UK and several European markets. The competitive pitch and selection process involved four other agencies and comes on the back of the brand’s change in ownership.