by Max Maxfield
I once worked for a large computer manufacturer that considered itself to be a “big cheese” in its headquarters’ hometown. For some reason, the folks who donned the undergarments of authority and strode the corridors of power decided to have a blitz on the local media channels including newspapers, radio, and television to remind the hoi polloi as to who we were and what we did. At the end of this campaign, the bigwigs (those sporting the biggest wigs) sponsored a survey and were chagrined to discover that when questioned the vast majority of local residents took a WAG (wild-assed guess) that the company was famous for manufacturing paint. There was much gnashing of teeth and rending of garb in the executive command and control canteen that day, let me tell you.