Just like the FIFA World Cup 2022, Viacom18 is offering free streaming of IPL 2023 on JioCinema. IPL has been a trump card for OTT platforms to increase their subscribers and revenues. It helped Disney+Hotstar to reach the top slot. Should Viacom18 only focus on advertising revenue, especially when it has invested INR23,758 crore?
The agreement, which was reportedly signed recently, makes JioCinema the exclusive platform in India for over 1,000 episodes and about 20 movies of the Pokemon series
After offering free content including the Indian Premier League, Reliance Jio Cinema has leveraged its new pact with Warner Bros and HBO to launch a premium subscription.