Renault & Lotus Team To Electrify Alpine Brand
Renault & Lotus Team To Electrify Alpine Brand
The Alpine A110 has been an iconic vehicle since 1963 and the teaser also points towards the vehicle retaining its iconic design language.
0 Views View Photos
Alpine brand is now being given a boost by Renault with the rebranding of the F1 team
Highlights
Renault and Lotus have partnered for the same
Renault acquired Lotus's F1 team in 2015 which is rebranded to Alpine
The Alpine brand is already being re-energised as a halo sports car brand by Renault with the rebranding of its works F1 team as Alpine. Now it is teaming up with Lotus to create an all-electric Alpine car. Lotus and Renault are no strangers as Renault acquired what was the Lotus F1 team which later this year will again be rebranded to Alpine. This time around the intent is to create the successor to the Alpine A110 in an electric avatar. This one was announced late last week by Renault and Lotus - when both the manufacturers announced that they signed an MoU. "The signing of this MoU with Lotus shows the lean and smart approach we're implementing as part of the new Alpine brand strategy. Both brands have an amazing legacy and we are most excited to start this work together, from engineering tailored solutions to developing a next-generation EV sports car," said the two companies in a statement.