in london and had saved money to buy an apartment but found the search difficult because there was no single website comparing listings. she said that is how she came up with her idea to start a website pulling together all open listings calling it new york city rentals.com. she returned to russia then came to manhattan sometime in the fall of 2009. the interview you re about to see is from an entrepreneur s conference this april where she talks about her plans and what she likes about living in new york. it was very, you know, personal how all of this started because i wanted to bring value to all of those people that, you know, want to get new place to live and so i launched this business because i wanted to help someone. i think that is the best choice i ve ever had to do in my life and i never would go back. that s something i never regret. it was very competitive all the time. even though i did have a lot of success in doing so but i think the most challenging part of my