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Thoda achhe wala dikhao: The year Indian shoppers went premium, ET Retail

In 2023, India witnessed a shift in consumer demand, as sales of low-priced goods declined while luxury items surged, marking a notable trend. Companies adapted by targeting affluent consumers to offset reduced sales and declining margins, highlighting a clear split in consumer preferences towards premium products amid market challenges.
Madhavan Menon Ashok Sonthalia Suresh Narayanan Titan Company Counterpoint Research Indian Hotels Company

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