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We begin with romneys etch-a-sketch problem. we have an msnbc political analyst. and matt viser is new from the "boston globe" here is the now infamous line from just yesterday. >> good morning, its fair to say that john mccain was a more moderate candidate than the ones romney faces now. is there concern that it might force the governor to go so far to the right it might hurt voter ins the general election? >> i think you hit a reset button for the fall campaign, its like a etch etch, you can k...

2008 positions to run as a 2012 poll year conservative. jon huntsman made the accusation early on this year, when he called mr. romney a perfectly lubricated weather vane. remember that? the etch a sketch thing today makes exactly the same point, without the awkwardness of a lubricant reference. and with the added bonus that the romney campaign itself admitted it this time. >> he hit a reset button for the fall campaign. everything changes. its almost like an etch a sketch. you can kind of shake...

It is a comment that mitt romneys camp might want to shake like an etch a sketch and try and do over again. >> i think you hit a reset button for the fall campaign, everything changes, its almost like an etch a stketch, you shae it up and we start all over again. >> it didnt take long for romney rivals to- >> heres romneys staff, they dont even have the decency to wait until the nomination to tell us how he would sell us out. >> organizationally, a general election campaign takes on a different ...

Latest updates on this topic.

Latest updates on this topic.

That is exactly the criticism that mr. romneys republican rivals have thrown against him since he has been running for president. and i mean, its not just this year. they made this same claim in 2008, when he disavowed so many of his previous positions, to run as a 2008 model year conservative. and they have made it this year, as hes disavowed even those 2008 positions to run as a 2012 poll year conservative. jon huntsman made the accusation early on this year, when he called mr. romney a perfec...

Poll year conservative. jon huntsman made the accusation early on this year, when he called mr. romney a perfectly lubricated weather vane. remember that? the etch a sketch thing today makes exactly the same point, without the awkwardness of a lubricant reference. and with the added bonus that the romney campaign itself admitted it this time. >> he hit a reset button for the fall campaign. everything changes. its almost like an etch a sketch. you can kind of shake it up and we start all over aga...

Latest updates on this topic.

>> everybody ready for this? rc hammond says this is the jeb endorsement, quote. it is a completion of thes establishment trifecta. he was talking about herbert walker bush and then bob dole -- and he throws in bob dole. >> jeb is different. from the rest of the bushes. that there is more after trust of jeb in the heart and soul of the conservative movement that there was frankly for the rest of the bush family. >> now for the best part of the show. this is something ive been waiting for for wee...

Gingrich, his guy, which is classically good. a dw line comes out of him. quote, his guy, rc hammond, right? >> good with snark. >> everybody ready for this? rc hammond says this is the jeb endorsement, quote. it is a completion of thes establishment trifecta. he was talking about herbert walker bush and then bob dole -- and he throws in bob dole. >> jeb is different. jeb has been treated different from the rest of the bushes. that there is more after trust of jeb in the heart and soul of the co...