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Winning the war for talent | The Manila Times

THE term war for talent was coined by Steven Hankin of McKinsey & Company in 1997 and by a book written by Ed Michaels, Helen Handfield-Jones and Beth Axelrod (Harvard Business Press, 2001). The war for talent refers to an increasingly competitive landscape for recruiting and retaining talented employees. (Wikipedia)
United Kingdom Helen Handfield Jones Ned Michaels Peter Drucker Gen Xers Steven Hankin

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"Why doesn't our value creation payoff: Unpacking customer analytics-dr" by Md Afnan Hossain, Shahriar Akter et al.

Abstract Advancing value creation has gained momentum in recent years due to the dramatic growth of data-driven marketing analytics. As such, there is an ever-growing surge both in academia and industry to understand data-driven value creation. In particular, customers data exhibit a new pathway of value creation by deploying customer analytics. Despite the strategic importance, there is limited attention to develop and examine the customer analytics-driven value creation capability (CAVCC). Dr...
Analytics Driven Value Creation Customer Analytics Nowledge Based View Market Orientation Resource Based View Ustain Competitive Advantage
Source: uow.edu.au

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