Facebook Analytics Sunsets on June 30: Here's Why
PHOTO: Jan Tinneberg When a digital tool is replaced, the drama can unfold like a soap opera, as people who use the tool follow along wondering what will replace it. The latest announcement in the analytics world is the discontinuation of Facebook Analytics. Facebook will retire its analytics tool June 30. Facebook Analytics is a standalone dashboard that measures post-engagement activity such as monthly active users, post reactions and share activity. Marketers use Facebook Analytics to gauge...
Source: cmswire.com