seasonal workers, smaller stores are forced to think outside the box. like showcase, which sells this year s hottest items seen on tiktok. we can t offer as many hours or the perks so we have to kind of create our own idea of, like, we have a fun environment. reporter: a recent government report finds there are over 1.3 million retail job openings, and stores like giorgio s fine jewelry are feeling the crunch if you can t get more employees, what are you going to do there s not much i can do except work harder, you know but at this point, not much anybody can do reporter: they face an uphill battle getting enough employees, even as consumer demand remains strong. they expect their businesses to be growing, yet they re running into a historic labor shortage right now reporter: adding to an already chaotic holiday season plagued by supply chain issues and backups at the nation s ports. i think you re going to see less items on the shelves this holiday season i think people