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The Power of Pessimism in Sales

The Power of Pessimism in Sales When there is a lot of negativity in the news cycle, it can create opportunities for client acquisition. People like to think of themselves as optimists. I’m sure you know many people (including yourself) in possession of this psychological trait. Be that as it may, the reality is that pessimism gets our attention in a more primal and immediate way than optimism. All one needs to do is reflect on today’s news cycle; doom and gloom. In his terrific boo...
Matt Oechsli Hans Rosling Theodore Levitt Morgan Houser Marketing Imagination Century Financial Practice

Harnessing Your Digital Energy

Within minutes of finishing a webinar for financial advisors of a major firm, we received a call from one of their top executives. In the direct manner of an executive , he informed us how he had quietly monitored the webinar, was very impressed, and wanted us to teach his leadership team the art of giving better virtual presentations . In his words, “Our team needs a lot of work, both in their set-up and delivery.” The focus of this article is delivery, which requires both an understandin...
Matt Oechsli Rollin Mccraty Short Video Honest Feedback Century Financial Practice Retaining Affluent

The 4 Basic Success Tenets of Elite Advisors

The 4 Basic Success Tenets of Elite Advisors With everything else going on—remote work, endless Zoom meetings and video conferences, dealing with the never-ending pandemic—dont neglect these qualities of elite advisors. During the Q&A session following a webinar I’d just finished presenting, I received a question from an advisor who inadvertently opened a window on a topic that had been rattling around in my mind:  “From all of your research and with our world turned upside down...
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