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Kenneth Jones has donned a solid blue uniform in service to the Coast Guard for nearly a decade as a yeoman, the branch's equivalent to human resources. But since his Virginia Beach themed sneaker design went viral in 2021, Jones has poured himself into building a clothing and sneaker brand in preparation for life after his military service.

Kenneth Jones has donned a solid blue uniform in service to the Coast Guard for nearly a decade as a yeoman, the branch's equivalent to human resources. But since his Virginia Beach-themed sneaker design went viral in 2021, Jones has poured himself into building a clothing and sneaker brand in preparation for life after his military service.

Coast Guard Petty Officer 2nd Class Kenneth Jones, a Hampton Roads native, is gearing up to enter the fashion industry full-time with his 757-inspired shoe designs.