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How agencies and brands can build highly successful relationships

An examination of how in-housing affects the relationship between agencies and clients. I recently had the pleasure of joining an agency-brand fireside chat at the Programmatic Pioneers virtual event. Titled ‘Thinking partnership, not service: How can agencies and brands build collaborative relationships to ensure mutually beneficial and highly successful alliances?’, Andrew Lowdon, director of agency services at ISBA, moderated the event. I was joined on screen by Richard Bettinson, director of media strategy and planning for EMEA at Hilton. These are some of the areas we discussed. Acceleration of the in-house trend and the role of agencies The topic of in-housing has not taken over our conversations with clients. We still

Vaccinations roll out in stadiums, cathedrals, buses

Vaccinations roll out in stadiums, cathedrals, buses Issued on: 02/02/2021 - 06:20 3 min London (AFP) Sports stadiums, cathedrals and theme parks the world over have been rapidly repurposed as temporary vaccination centres in a global drive to administer the life-saving jabs. Here are some of the eye-catching or unusual places that are hosting vaccinations, visited by AFP reporters. - Kicking it off at Wembley - Hallowed sports grounds such as Wembley Stadium, Lord s cricket ground and Bath racecourse are among numerous sports venues opened for vaccines in Britain, one of the quickest countries to roll out vaccinations. Signs at Lord s iron gates showed a cricketer whacking not a ball but a spiky red Covid-19 virus, with the legend: Aiming to knock Covid for 6.

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