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How should marketers approach the Qatar World Cup?

This Week In The Metaverse: Portrait NFTs At Cannes Lions And Virtual Budweiser Clydesdales

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing and for almost everything else or an overhyped fad. Here’s what you need to know from this past week:

New to NFTs? Here s what you need to know

Trying to figure out what’s going on in the metaverse and with NFTs? The Drum has you covered. From Gucci to Pepsi to a $69m piece of digital artwork, we break it down.

AB InBev reveals new logo | Advertising

Global consultancy Prophet designed the new visual identity, inspired by the brand's new purpose

AB InBev has a new logo

Global consultancy Prophet designed the new visual identity, inspired by the brand's new purpose.

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