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Spotlight: Saron Simon Mechale, Founder and CEO of goTeff at Tadias Magazine

March 11th, 2021 in Featured and Interviews. Closed Ethiopian American entrepreneur Saron Simon Mechale is the founder and CEO of goTeff, a Providence, Rhode Island-based startup that makes and sells a nutritious snack crisp made from teff. (The Providence Journal) The Providence Journal Saron Simon Mechale is an accidental entrepreneur. The 26-year old from Addis Ababa, Ethiopia, is founder and CEO of goTeff, a deliciously nutritious crisp made from an ancient supergrain called teff. Mechale doesn’t have a background in business. She’s never studied culinary arts. But her unwavering conviction to reshape the West’s perceptions of her home country was incentive enough to launch her own startup.

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