March 11th, 2021 in Featured and Interviews. Closed
Ethiopian American entrepreneur Saron Simon Mechale is the founder and CEO of goTeff, a Providence, Rhode Island-based startup that makes and sells a nutritious snack crisp made from teff. (The Providence Journal)
The Providence Journal
Saron Simon Mechale is an accidental entrepreneur.
The 26-year old from Addis Ababa, Ethiopia, is founder and CEO of goTeff, a deliciously nutritious crisp made from an ancient supergrain called teff. Mechale doesn’t have a background in business. She’s never studied culinary arts. But her unwavering conviction to reshape the West’s perceptions of her home country was incentive enough to launch her own startup.