The company is already present in some overseas markets such as the UAE, Singapore, Nepal, Malaysia, Maldives and Mauritius, where it operates either through modern trade and ecommerce marketplaces, and even its own dedicated brand website in some cases.
Family offices and ultra-high net worth individuals (UHNIs) are increasingly considering direct investment programs alongside fund managers to gain more autonomy and potentially higher returns. These co-investment programs allow LPs to choose which startups to fund and typically do not have management fees. LPs are looking to back proven winners with a strong track record, particularly in the tough fundraising environment caused by a slowdown in venture fund investments in India.
“The Derma Co was conceived with the aim to democratise the segment of active ingredients-based skincare and make it easily accessible to consumers,” said Varun Alagh, cofounder, chairman and CEO of Honasa Consumer.