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China Advertising Association develops CAID to bypass Apple IDFA changes

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. The China Advertising Association is testing an China Advertising ID. The CAID appears to be a way to skirt Apples forthcoming app-tracking changes. The CAAs membership includes major Chinese tech companies ByteDance and Tencent. Apple could soon face a major test of how strictly it plans to enforce its forthcoming app privacy policies after it emerged that so...
Brian Kane Tim Cook Eric Seufert China Advertising Association China Advertising Financial Times

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