"We are very excited about the non-metro story of India. We think that's where the real relevance is going to be," says the 47-year-old CEO and managing director of Impresario Handmade Restaurants, which has 61 restaurants across 16 cities, including the famous chain, Social.
Swiggy pilots model to tap into direct deliveries
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Swiggy pilots model to tap into direct deliveries
John Sarkar / TNN / Jul 16, 2021, 07:23 IST
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NEW DELHI: In a move that may change the dynamics of the online food delivery model in India, Swiggy is piloting an ‘order direct’ service that will reduce commissions paid to it by its restaurant partners for orders or leads generated by the latter.
The model will also see the food delivery giant share consumer data with restaurants based on confidentiality agreements.
This will not only help the Bengaluru-headquartered company make peace with its restaurant partners that have been vocal about steep commissions charged by food delivery majors such as Zomato and Swiggy but will also give it a toehold into the direct delivery system being adopted by restaurants.
Wake-up Call
As business came to a standstill during last year s lockdown, food retail companies and restaurants embraced technology to stay afloat
Illustration by Raj Verma
Mumbai-based fine-dining restaurant, Bombay Canteen s Mother s Day Brunch, along with fancy cocktails and music, is something many upmarket residents of Maximum City look forward to every year. However, for the second consecutive year, Mother s Day had to be celebrated indoors because of the lockdown. Since restaurants are allowed to do home deliveries this time round, Bombay Canteen Founders Sameer Seth and Yash Bhanage saw an opportunity in recreating their signature Mother s Day Brunch experience at their patrons homes.