A well-maintained CRM is the foundation of successful customer relationships. Having a more effective CRM will provide you with the benefits of a clutter-free, efficient and data-driven approach to managing your customers. Here are 10 ways to clean up your CRM system.
Data Cleaning is needed for law firm CRM systems, lawyers and law firm clients are constantly changing roles, companies are closing, merging, bad data can result in ineffective marketing, events and communication campaigns because as your data degrades, you reach fewer members of your target audience