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MacNeill Pride Group Appoints CEO
MacNeill Pride Group (MPG) announced the appointment of Keith Bornholtz as chief executive officer and four new additions to its board. MPG’s brands include ORCA, GCI Outdoor, PrideSports, Freestyle Rocker, RoadTrip Rocker, SoftSpike, CHAMP, Pride Golf Tee and Professional Tee System.
MPG is a portfolio company of Centre Partners.
Bornholtz, who has over 30 years of experience in branded consumer products, joins MPG from Central Garden & Pet, where he was president of the pet distribution business unit and led a five-year strategic transformation of their national multi-channel platform. Bornholtz previously held senior leadership positions at Yes To Inc., Big Heart Pet Brands, Clorox and Procter & Gamble. He will be based at MPG’s headquarters in Nashville, TN.