How New York's MoMA became the world's most-followed museum on social media
Starry Night by Vincent Van Gogh is one of MoMAs most marketable attractions Photo: Phil Roeder/Flickr For the second year running, the Museum of Modern Art (MoMA) in New York has come out on top in our survey of the most-followed museums on social media. After gaining 600,000 followers in the past year, MoMA now has more than 13 million people following its accounts, with almost 5.5 million of those on Instagram. We spoke to MoMA’s director of marketing and creative strat...
Source: theartnewspaper.com